When it comes to putting yourself out on
social media it’s easy to disappear in the crowd, because so many people
are trying to do the same! But understanding how social media works can
be a fantastic way to spread awareness of your website, so we’ve
compiled some advice to help you do just that.
he first and best
advice when you’re just starting out on social media is that you can’t
tell people about your website too often. Almost 3 billion people use
the internet, so there’s always someone who hasn’t heard about you yet.
We’re going to talk about the two most
used social media sites and provide some general advice to get more
visitors to your own website. The two sites, Facebook and Twitter, work
well together because they have different ways of showing your content
to new people. In the following we will go into some of the details of
facebook and twitter.
Facebook is one of the biggest websites on
the internet and the largest social media website by a large margin. It
also has some great options to help you talk about your website.
On Facebook most communication happens
through posts. Keep in mind that brevity is best when trying to tell
people about your website - longer texts are best suited for your
website itself. Those interested in reading it will have a more pleasant
experience reading it there.
The way to spread your message about your
website on Facebook is by encouraging people to like and share your
posts. Liking, sharing and commenting a post automatically adds to the
activity of a post. The more active a post is, the more likely it is to
be seen by more people.
When people share your post, it
automatically pops up on their profile and their friends’ news feed,
where they can see it and choose to share it themselves. This is how a
post can spread from just your family and friends to loads of interested
strangers who might never have seen it otherwise. Professionals call
that viral marketing – but anybody can do it.
So: ask family and friends to like and
comment your posts and post often. Then you will be on to getting more
visitors in short time notice.
If you want to get more serious about promoting your website, creating a targeted Facebook page is the best way to go. There’s a comprehensive guide on how to create a Facebook page,
including some tips on getting started. Doing so opens up a lot more
tools for creating posts that people with similar interests will see,
and lets you advertise for your website separately from your personal
profile. This becomes more important as your website grows in
popularity, but it’s not something to worry about in the beginning.
Twitter
Twitter is one if not the biggest social
media network where users share short messages, called a tweet, between
each other. It’s a great place to quickly share content and follow the
comings and goings of interesting people.
A tweet is only 140 characters long, so
when you write on Twitter it’s important to get your point across
quickly. On Facebook you can write longer messages if you need to, but
on Twitter it’s important to boil the concept of your website down to a
single sentence.
The wat tweets are spread to new people is thru retweet (which works simila-
rly
to the post-sharing we mentioned above) and using hashtags. You create a
hashtag by making the symbol # and following it with one or more words,
#likethis, turning it into a tag for your tweet. Twitter uses these
tags to sort what people are talking about on a given day, and you can
search for these tags as well as click them to see other tweets with the
same tag.
Learning to use hashtags well and getting
to know what popular ones are important to your website (#news is a good
example of a hashtag that is almost always very popular) is a good way
to get better at using Twitter. There are a ton of tutorials and guides
out there, so you’ll have plenty of help on the way.
GENERAL TIPS....no matter what social media site u decide to use there are GENERAL TIPS
you should always keep in mind.
As we mentioned before, there’s a lot of
people on the internet. Plenty of them have something to say, and there
are a huge number of companies, too! This means there’s always a lot of
content to look at.
So when a potential visitor sees your
posts and tweets, unless they are friends and family, they will usually
only give you a few seconds before moving on… if even that.
This is why brevity is so important.
There’s always space to elaborate and explain once people are on your
website, but in order to get them there, you need to give a good first
impression.
Timing is important, too. Contrary to how
it may seem sometimes, people don’t spend all their time on social
media. Most often you will find that people will log on Facebook or
Twitter when they’re not working. This means early afternoon late in the
week. You don’t need to be very specific about this, but a rule of
thumb is that between 8 PM and 8 AM is the worst time to post, and 1-4
PM is the best time.
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